You know how many people say, “I’d rather have one real
friend than a million fake ones?” This goes double for social media.
Pay-for-friend services are now a dime a dozen on Facebook,
each one clamoring to get you a thousand “friends” for $10 or whatever low
price they’re quoting. And they will deliver. You’ll get those thousand
friends. You’ll also find out that these people are not your potential
customers. In all likelihood, they will never purchase a thing from your
business. Other than making your competition believe you’re incredibly popular,
these contacts are essentially worthless.
When it comes to social media and Facebook, in particular,
“friendships” need to evolve organically for them to be at all meaningful.
Don’t settle for “friends” masquerading as true contacts. You need to know that
the people who “like” your business, LIKE your business.
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