We've been fortunate in our careers to work with some of the very best along the way. As a result, we've built a network of very solid professional relationships – many of which
continue to this day. It is through these contacts and others that Creative
Vision continues to grow.
There’s no science to
this; you do your best and good things result. You surround yourself with
people of integrity and good things result. You gain referrals and more people
want to work with you. It’s the nature of business and it is important to note
that every person you meet along the way is an opportunity.
That’s an organic
process, but what about all of the networking that doesn't happen organically?
Most often, networking must be intentional; something that you plan. How do you
begin?
First, create your
intention. Ask yourself what you hope to get out of an opportunity. Is it new
leads, new referrals or a social outlet to talk shop and combat isolationism?
Once you know your purpose you can chart your course – whether it’s
face-to-face networking groups in your area such as those provided by chambers
of commerce, civic organizations, or BNIs, online networking via social media,
or more non-traditional opportunities such as some of those found in social
settings like book clubs or hobby groups.
Then consider your
approach. We’ve found that the “speech” you might prepare in your head often
falls flat. People see that coming and may start to tune you out before you’re
given a chance. It’s best to open a dialogue and exchange information through
conversation rather than something contrived. This goes for online and social
media interaction as well. Let it flow.
If you choose to take
the face-to-face route and meet people via organizations, be prepared to get
involved. There’s nothing worse than being part of a group in name only. These
opportunities allow you to demonstrate your talents for a common cause so
potential customers get to witness you in your element.
Whatever course you
choose to take, approach it with openness and professionalism. And keep putting
yourself out there. You’ll be surprised at the results.
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