While we agree that businesses should have a presence on
social media sites and offer this marketing activity to many of our clients,
there are rules to follow and you need to be mindful of your posts.
Don’t mix your business sites with your personal site.
Period. Keep business for business. If some of your business associates happen
to become friends, “friend” them on your personal site, but you should always
keep these things separate. We see business all the time where the business
owner is posting personal photos of their children or pets; your clients don’t
need to see that. Some personal posts may even be “TMI” for your clients.
Another positive no-no is posting religious or political
sentiments on your business page. Just as you wouldn’t bring that up in
conversation with a client, don’t post in on a social media site. There are
many examples when clients or customers are so turned off because they may not
share a business’s opinions on these strong subjects that they actually
“unfriend.” Your clients are Democrats and Republicans, Christians, Jews and
Muslims and you want to remain neutral. So before you use your business page to
endorse a political candidate or respond to any controversial posting, take a breath
and move on.
