New year, new
beginnings. It’s the opportunity for a fresh start and for setting out on the
right foot. Businesses have the opportunity to re-evaluate their previous
marketing efforts and develop a fresh new plan for 2013. Here are some things
to consider:
Know where you stand.
First things first. Think about what you’ve done in the past. How has that worked for you? Are you reaping results from your current marketing initiatives?
First things first. Think about what you’ve done in the past. How has that worked for you? Are you reaping results from your current marketing initiatives?
When you know what has worked and what hasn't
worked you can make educated decisions and not be caught off guard with the
latest trends. Don’t just stick with something because “it’s the way we’ve
always done business.” If you’re unhappy with results from your current ad
campaign, give it to the professionals to freshen it up. Maybe try new media
outlets or add in cost-effective solutions like social media marketing or
public relations. Be ready to discard what doesn’t work and capitalize more on
what does!
Have a budget.
Having a marketing budget doesn't limit you, it actually empowers you. When you know how much you can spend on marketing and you stay within that budget it will lower your stress level and help you develop a plan and strategy that will work for you without breaking the bank and not realizing it until it's too late.
Having a marketing budget doesn't limit you, it actually empowers you. When you know how much you can spend on marketing and you stay within that budget it will lower your stress level and help you develop a plan and strategy that will work for you without breaking the bank and not realizing it until it's too late.
That’s what Creative Vision is all about –
helping small businesses to find marketing solutions that are within their
budget.
Know your target market
As a business owner, you know your customers best. Think about where to reach them. Maybe it’s via conventional media outlets like the local weekly newspaper or maybe it’s through Facebook. It’s important to understand where they are searching for businesses like yours. Know their needs and know how to present your marketing message in a way that makes them take action. And we’re here to help you craft that message!
As a business owner, you know your customers best. Think about where to reach them. Maybe it’s via conventional media outlets like the local weekly newspaper or maybe it’s through Facebook. It’s important to understand where they are searching for businesses like yours. Know their needs and know how to present your marketing message in a way that makes them take action. And we’re here to help you craft that message!
Review your marketing
plan every three months.
Don’t just review your plan every year. If
you review it quarterly, you can get an assessment of what is working and be
able to tweak the plan accordingly. You want to be diligent about how you’re
spending your marketing dollars!
